Master’s project opportunity for one or two students: In this thesis, you will originate, develop, and validate your own start-up idea. Using Lean Startup and the Business Model Canvas, you will move from problem discovery to MVPs, customer validation, and iterative pivots – culminating in a defensible, ethical, and scalable business model. Turn your own idea into a validated, scalable, and responsible venture.

Key Objectives

• Identify a real problem/opportunity and craft your own venture idea.
• Translate your idea into testable Business Model Canvas hypotheses.
• Conduct customer/user/partner discovery to validate each assumption.
• Design, build, and test a minimum viable product (MVP).
• Iterate or pivot based on evidence; refine your business model.
• Critically assess ethics and sustainability implications.
• Produce a thesis and an investor-ready pitch.

What You’ll Produce

• Master’s thesis documenting methods, data, insights, and outcomes.
• Evolving Business Model Canvas and experiment logs.
• MVP prototype or demo with validation metrics.
• Customer discovery evidence and a concise pitch deck.

Ideal Candidate

• Master’s student in Business/Innovation/Entrepreneurship or related field.
• Ready to own and drive a venture from zero; comfortable with fieldwork.
• Strong analytical, communication, and teamwork skills.

Contact

Got interested? Please contact Torben Schubert, Associate Professor in Innovation: Torben.schubert@circle.lu.se