Following last year’s highly successful conference, where designers, technologists, and industry leaders came together to explore the first waves of Artificial Intelligence (AI) in industrial design, we now return to continue the conversation – one year later, with new insights, real-world applications, and fresh challenges.

How has the industrial design profession evolved in the age of AI?
How is AI now being embedded into products – not just as a tool, but as a design partner?
And how do we prepare, educate, and upskill designers to meet the growing demand for AI-driven competencies?

Welcome to another inspiring afternoon dedicated to examining how industrial design is being transformed by AI. Together, we’ll reflect on what has changed since last year, explore where AI is already reshaping design practice, and discuss what skills and mindsets will define the next generation of industrial designers.

The conference is designed for professionals and academics who are passionate about the future of industrial design, offering insights into how AI is reshaping the design process and product development.

The conference participants will:

• Discover innovation: Hear from industry leaders and advanced users who are harnessing the power of AI to transform design processes in real-world projects.
   
• Stay ahead of the curve: Gain valuable insights into cutting-edge tools and techniques that are setting new benchmarks in design creativity and efficiency.
   
• Network with pioneers: Connect with designers, researchers, and business leaders who are shaping the future of industrial design.
   
• Address challenges together: Explore the ethical and practical considerations of AI adoption in design, from authorship and sustainability to bias and usability.

The conference is held in English. 

Programme

13:00 – 13:10 Opening Remarks by facilitator Charlotte Sjödell, Senior Lecturer in Industrial Design, School of Industrial Design at Lund University

13:10 – 13:40 KEYNOTE: The impact of AI at Philips Design – Empathy, AI and Design, Marija Grueva, Systems Head of Data and Design Language Systems, Design Philips design, Netherlands

13:40 – 14:00 REASEARCH: Designing with the machine; What we lose when outsourcing the making process, Trym Abrahamsen, The Oslo School of Architecture and Design, Norway

14:00 – 14:20 CASE STUDY 1: How generative AI is shaping the design process 2.0, Aleks Tatic, design professional and part of the Red Dot Jury, Italy

14:20 – 14:40 COFFEE BREAK 

14:40 – 15:00 REASEARCH: How AI can improve product development and industrial processes, Ibtissam Ibtissam El Hassani Professor, Innovation, Lund University 

15:00 – 15:15 AI SWEDEN: RE:Create- Applied Ai for the creative sector; Re:Create project strategist Martina Eriksdotter, AI Sweden

15:15 – 15:35 CASE STUDY 2: Hands-on AI for industrial design 2.0: Latest developments, Stefan Sotra, designer and AI developer at Thule, Sweden   

15:35 – 15:50 SHORT BREAK 

15:50 – 16:50 Panel Discussion Experts discuss key takeaways, challenges, and future perspectives. Includes audience Q&A. 

16.50 – 17.00 CLOSING REMARKS 

17:00 – 17:30 MINGLE 

Register by filling in the registration form at AI Sweden

Registration deadline: 2026-04-29

Fee: 

• Standard: 1 000 SEK
• Students and job seeking designers: 200 SEK

This event is jointly hosted by the School of Industrial Design at Lund University and AI Sweden.